This premium course is a great choice for aspiring young professionals and offers students insight into the professional world. The course features short lectures, case-studies and project work. Students apply the theory from lectures, case studies, and a visiting speaker, to project work to develop their communication skills in teamwork and presentations, preparing them for professional success.
*18 year old students only accepted as part of a group where all students are returning to secondary education in September 2024. 18 year olds must follow all school rules as minors. Separate rules apply regarding lessons and activities, please enquire.
The Young Professional Certificate is a demanding program, focusing on applying knowledge in Marketing, Business Management and Project Management. Featuring coaching on presentation skills and effective teamwork, students work towards a final presentation of their projects in each 2-week course.
Through a mixture of lectures and case studies, our students learn to apply key marketing concepts and analytical tools such as the marketing mix, customer profiling and consumer behaviour, and investigate topics such as Corporate Social Responsibility.
Through our Young Professional Certificate Program you will:
One full-day and two half-day excursions per week are included. Evening activities are varied and fun and may include discos, talent shows and international evenings.
Week 1 | MORNING 08:45 - 12:00 | AFTERNOON 13:00 - 16:00 | EVENING 19:30 - 22:00 |
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SUN | Arrival at accommodation and induction | Movie Night | |
MON | Welcome and Introductions. Course Structure and expectations. | Business Management Motivation and success: how to build a great team. Teambuilding exercises | Welcome Party: Team Building/ Name Games |
TUES | Business Management Management and leadership: what is management? What makes a great manager? How are companies structured, and why? | Included Half-Day Excursion: Boston Harbor Boat Trip | Halloween Party |
WED | Business Management Competitive advantage: What is it, and how do businesses get it? Identifying opportunities: SWOT analysis and other tools | Included Half-day Excursion: Harvard Tour | Jeopardy Quiz Night |
THU | Business Management Visit a local professional environment; learn about US business culture | Business Management What kind of manager are you? Quiz and role-play games | Karaoke Night |
FRI | Marketing Knowing your customers How can you stand out from the competition? Introduction to the final project | Marketing Designing successful marketing campaigns Focus on digital channels: make your own mini-campaign. | Neon Disco Party |
SAT | Included Full Day Excursion: Canobie Lake Park | Gym Night / Board Games / Arts & Crafts |
Week 2 | MORNING 08:45 - 12:00 | AFTERNOON 13:00 - 16:00 | EVENING 19:30 - 22:00 |
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SUN | Onsite activities e.g. Team Building Games and shuttles to the mall | Movie Night | |
MON | Project Management Final project discussion and set-up The Marshmallow Spaghetti Challenge | Project Management Principles of Project Management | Welcome Party: Team Building/ Name Games |
TUES | Project Management Delivering success: how companies get things done. | Presentation Skills What makes a great presenter? What makes an excellent presenter? | Mardi Gras Party |
WED | Presentation Skills Developing your own style and applying it to your presentations | Included Half-day Excursion: MIT Tour featuring student presentations | Minute to Win It Competition |
THU | Bringing it all together External speaker: presentation and Q&A with a business leader - what is success, and how do we get it? | Final presentations, rehearsals, and Q&A. | International Night |
FRI | Group presentations and final awards. | Included Half-day Excursion Historical Plymouth | Hawaiian Disco Party |
SAT | Included Full Day Excursion: Newport, Rhode Island | Gym Night / Board Games / Arts & Crafts |
*This is a sample timetable and all elements are subject to change.
CATS Academy Boston, Inc. is ultimately a wholly owned subsidiary of Bright Scholar (UK) Holdings Ltd, trading as CATS Global Schools. UK company number: 11493248. Registered address: Suites 6-7 The Turvill Building, Old Swiss, 149 Cherry Hinton Road, Cambridge CB1 7BX, UK
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